For paid media and performance marketers

Every channel, and the revenue it drove, in one dashboard.

Northstar Analytics connects Meta Ads, Google Ads, Google Analytics, Search Console and your CRM, then lets you build the report you need in minutes. Ask it questions in Claude or ChatGPT and get the numbers with their caveats attached, never a guess.

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Paid Media OverviewLast 8 weeks

Conversions by campaign

Conversions · 1,058 total

Cost per lead

$39

Cost per lead

$39

Spend $41,600 ÷ Leads 1,058

vs $44 previous period (-10.0%)

Meta Ads
Google Ads
Google Analytics
Google Search Console
HubSpot
GoHighLevel
Mixpanel
Metabasecoming soon

Revenue

Spend to revenue, by channel

Pull leads and deal value from HubSpot or GoHighLevel and put them next to Meta and Google spend. Cost per lead, ROAS, ROI and cost per customer per channel, counted in the week the lead came in.

Revenue by channel

4 rows · ranked by Revenue

Website lead revenue is in addition to online bookings, which are counted in the Purchases cards.

Channel	Leads	Customers	Revenue	Spend	Cost per lead	ROAS
Google Ads	486	61	$118,400	$17,900	$37	6.6×
Meta Ads	372	34	$61,200	$14,300	$38	4.3×
Organic search	214	41	$58,200	—	—	—
Direct	96	18	$27,100	—	—	—

AI search

See what the AI answers say about you.

Northstar Beacon checks your prompts in ChatGPT, Gemini, Claude and Perplexity and reports whether you are mentioned, which pages they cite and your share of voice against the brands they name instead. Google Analytics adds the sessions each AI platform actually sent you.

Questions surfacing you in AI answers

AI share of voice · 34%

Question	Platform	AI search volume	Mentions
waterproof hiking boots that last	ChatGPT	4,900	18
tent rental for a family camping trip	Gemini	3,600	12
how to choose a backpacking stove	Claude	2,100	9
outdoor gear shop with easy returns	Perplexity	1,300	6

Weekly recap

The Monday report writes itself.

Every week, every other week or once a month, Northstar reads each dashboard and emails your team a written recap: what changed and by how much, highlights, what to watch and what to do next, with the exact numbers beside every line. Add standing instructions, such as lead with lead quality over volume, and it follows them. It never guesses at a cause. Past recaps stay in the workspace.

Fernwood Outfitters — Weekly performance report (Sep 20–26)

Monday · to 4 people

Paid Media Overview

Conversions rose on Google Ads and Meta Ads this week, while Meta Ads click-through rate eased.

Highlights

Meta Ads conversions climbed212, up 13%
Google Ads conversions rose116, up 8%

Watching

Meta Ads click-through rate eased1.5%, down 0.3 pts

What's next

Next we'd review Meta Ads cost per conversion$22.74, down 6%

Instructions: lead with lead quality over volume.

Assistant

Connect Northstar to Claude or ChatGPT

Talk to your analytics in the assistant you already use. It reads your dashboards, builds and saves a report when the data is connected, and when it is not, it says so and drafts the request to our team. Every number comes back exactly as reported, caveats included.

Connect in a few clicks

Meta Ads, Google Ads, Google Analytics, Google Search Console, HubSpot, GoHighLevel and Mixpanel, pulled into one consistent set of metrics, paid and organic side by side. No spreadsheets, no copy and paste.

Build without a data team

Start from a report pack for each connector, then make it yours. Pick a metric, a breakdown and a date range. Bar, line or area. Click a legend to hide a series. Tables ranked by campaign, keyword or page.

Caveats travel with the numbers

Write a note on any card so readers know what a number does and does not include. The engine adds its own, and the assistant repeats them word for word.

Share safely

Read-only links you can revoke at any time, and no logins to hand out. Recaps reach everyone in the workspace who wants them, and each person can opt out.

Expert help on tap

Our team can step into your workspace and set things up. Ask for a report Northstar does not build yet and we build it. Every change is labeled.

Your data stays yours

Each workspace is isolated at the database level. The assistant acts through your account with your permissions and never creates share links.

Pricing

Simple pricing that grows with you

Start on Base. Upgrade for the assistant and unlimited connectors.